Senior leaders in an organization are the stewards of the company. Their purpose is not only to take care of the present needs of the organization but as well as the future of the company. When Luiz Carlos Trabuco Cappi was nominated as the CEO of the Bradesco bank, there were a lot of corrections that needed to be done.
To begin with, the company’s dominance was being threatened. This means that they could lose most of the clients they had worked to create long-term relationships with if they never acted. It was, therefore, a hard time to showcase his prowess in the industry or celebrate his promotion. He had to get to work and make major fixes immediately.
It was tough at first because one way to fix the issue was to buy off small banking firms and help Bradesco gain leverage. It was hard at first, but after a long struggle, many meetings, and negotiations, he finally acquired HSBC’s Brazilian branch at $5.2 billion. Read this article at O Globo Economy to learn more.
There were many advantages that Bradesco bank had by nominating Luiz Carlos Trabuco Cappi as the CEO of the bank. To begin with, he had an impeccable experience in the industry. He also understood the culture of the Bradesco bank because he had been in the industry for four decades.
Luiz Carlos Trabuco Cappi had worked in multiple units of the bank for the years that he had worked in Bradesco. He, therefore, knew what every unit needed to boost the sales of the industry. He was also aware of all the conspiracy that went on in those divisions. He, therefore, knew the necessary adjustments required and the right buttons to press to regain the face of the Bradesco bank.
The other quality that every CEO must have is quality leadership skills. Fortunately, Luiz Carlos had the qualities as well. He proved this when he was serving at the insurance banking division. During his reign here, there were very many politics. However, he managed and even got the Insurance Personality of the Year award twice.
Luiz Carlos Trabuco Cappi is scheduled to leave the CEO position. The clients feel like his replacement will need to do a lot of work to fill the void that he will leave. Luiz Carlos set very high standards through his competence, hard work, and diligence.
The changes that he made in Bradesco and the intelligent decisions he made for the firm, will always be remembered with joy. He brought the bank to life; which is what a real CEO does.