Luiz Carlos Trabuco Cappi: Leaving A Lasting Legacy With Bradesco Bank

Luiz Carlos Trabuco Cappi is an influential figure of Bradesco Bank. The 4th president of Bradesco Bank is credited for acquiring the Brazilian branch of HSBC for $5.2 billion, and he also transformed the company to become one of the leading banks in the country.

Luiz Carlos Trabuco Cappi started working with Bradesco Bank at an early age as clerk, being only 17 years old. The young banker balanced his time between working and studying, and he managed to endure the hard work until he graduated from college. After attending the university, he started to work harder, until his superiors noticed his efforts. He was promoted to the marketing director, 15 years after he began working with Bradesco Bank.

As the company’s new marketing director, Trabuco ensured that Bradesco Bank would be having a healthy relationship with the members of the media. He used his influence in the company to promote a positive image for Bradesco Bank, and the broadcasting companies have commented that he is handling his job correctly. The executives working at Bradesco Bank decided to promote him once again, this time to become the president of one of the company’s subsidiaries. Luiz Carlos Trabuco Cappi held the position for only a couple of years, and he was later promoted to a higher position, this time as the company’s executive vice president.

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When he was serving as the company’s vice president, two of their closest rivals started to think about how they can beat Bradesco Bank. Banco Itau and Unibanco decided that they should merge to become the leading bank in the country, and in 2009, the merger took place. The new company, called the Itau Unibanco, has become one of the largest financial institutions in the country, and they managed to get the attention of all the investors working in Brazil. The merger of their two closest rivals resulted to the loss of Bradesco Bank’s investors, and another consequence was the depletion of their assets. This time was very critical for Bradesco Bank because their president also had to retire. The executive department started to look for a replacement, and they considered a few people for the position of president. After a short deliberation, the board of directors for Bradesco Bank announced that Luiz Carlos Trabuco Cappi would become the next president of the company.

Under his leadership, Luiz Carlos Trabuco Cappi focused on how he could win back the hearts of the investors who have left the company. He started working with HSBC Brazil and offered them $5.2 billion for a merger contract. The former accepted the offer, and after Bradesco Bank announced the merger of the two giant financial institutions, investors started to return to Bradesco Bank, and their assets began to skyrocket. It was one of his greatest legacies with the company, and he stated that he would want to acquire more financial institutions for the benefit of Bradesco Bank. However, he already reached the compulsory retirement age and had to leave his position in March of this year. Octavio de Lazari Junior succeeded him as the new president.

Check more about Luiz Carlos Trabuco Cappi: http://www.valor.com.br/financas/5153264/bradesco-novo-presidente-saira-do-corpo-executivo-afirma-trabuco

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