Doe Deere is affectionately known as the Queen of Unicorns by those who know her and follow her beauty style. Her colorful makeup creations sets her apart from others in the cosmetics industry, and has helped her gain a lot of attention from people who seek alternative choices in makeup. Coming from a fashion background, she has said that she’s always felt that fashion and makeup are two things that go hand-in-hand, along with hairstyle, and she describes her brand of makeup as being one that gives her and others the freedom to be expressive without being concerned about being judged.
She created the Lime Crime brand over a decade ago when she noticed that the bright and unusual colors that she’s always liked were difficult to find among the regular makeup offerings in stores. This lack of more colorful facial cosmetics caused her to start experimenting with making her own special kind of makeup, and after she did this, she was surprised by how many young females had started using the brand. These consumers’ interest in the products from her brand made her business a very profitable one.
Doe Deere was born in Russia, but she moved to the U.S. when she was only 17 years old and became a resident of New York City, where she lived in both the Manhattan and Brooklyn boroughs from 1998 to 2012. She’s said that she’s always had entrepreneurial aspirations, and that the first small business she had was as a seller of temporary tattoos, which was an endeavor she embarked on at the young age of 13, while she was still living in her home country of Russia. She described the business as being a lot of fun.
Aside from wanting to be an astute businesswoman, Doe Deere also had hopes of becoming a musician when she first moved to the U.S. She credits her brief time as a musician in New York with helping her learn more about marketing and career planning. Having felt very different and alone when she was growing up, she advises young women to follow their passion, because she feels that everyone has something special that they can contribute to the world. When she began to see herself as being part of the universe just like everyone else, she was inspired to start her Lime Crime makeup company.
She says that she’s always been imaginative and ambitious, and that she has always had a passion for makeup, and a great love for the colors of the rainbow. Her unique signature brand of colorful makeup is part of why she is called the Queen of Unicorns, and she feels that it is a name that fits her well. Doe Deere currently lives in Los Angeles, California with her husband, who she met when the two of them were in a band together. Her Lime Crime cosmetics brand remains a popular choice among people who have a desire to embrace their uniqueness and express their true inner unicorn. Learn more: http://www.prnewswire.com/news-releases/lime-crime-launches-mlf-velvetine-collection-for-mothers-day-300444493.html