Joel Friant, passion ignited with the Habanero Shaker

Entrepreneur Joel, “the Thai Guy”, Friant revived the beloved product that ignited his passion for business, the Habanero Shaker.

Inspired by his Thai fast food business, Friant developed the shakable Habanero Pepper for his family and friends. Friant soon launched the “Habanero Shaker” for customers to bring the flavorful Habanero flakes home. Unlike basic crunched red pepper, Friant “cut no corners” and only packaged Habanero flakes. Aside from providing flavorful heat, Friant advertised the health benefits of peppering a person’s cuisine with Habanero pepper flakes. During its height in the 1990’s, the Habanero shaker sold at some of the largest grocery chains in the state of Washington.

Not resting on the success of The Habanero shaker, Friant sought to challenge himself in the real estate market. At the turn of the millennium, Friant helped friends and customers to discover and finance their dream homes.

When the Great Recession occurred, Friant sought to learn the key concepts of gaining and upholding success. Through his research, he developed his own principles for business prosperity. His knowledge earned him publicity in business magazines and seminars.

After four years of researching and sharing his principles for success, Friant became inspired to reignite the success of his flagship product, the Habanero Shaker. Twenty years after the Habanero Shaker’s initial launched, Friant reintroduced his product and expanded to online markets. He advertises his product on The website devotes an entire page explaining the health benefits of habanero peppers and providing substantiated research from respected institutions. The Habanero shaker is a highly rated product on Amazon.

Friant will expand the online market for the Habanero Shaker with an interest in crypto-currencies, a topic he researched extensively. From his home base of Corpus Christi, Texas, Friant continues to develop new products, develop new concepts, and assisting people to understand the benefits of habanero peppers.

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