The Worldwide Asset eXchange, better known as WAX, is an interface that allows people to conduct online business for video game assets. The success of WAX symbolizes the profitability of charging real money for in-game assets.
One of the biggest issues with this type of interface is insuring tokens on the block chain remain linked to their in-game asset. WAX does this by putting regulations at all levels of the transaction to ensure it is done accurately. Many who participate on the platform believe it will be used for physical items in the near future. This includes Guilds, that would verify items and keep track of who is in possession of them, and Transfer Agents, who could monitor the location of an asset and keep the virtual currency linked to it.
WAX was created by Malcolm CasSelle, who now serves as president of the organization. He is also the CIO of OPSkins, which is known as the number one marketplace to buy and sell items from video games.
Before these two positions, he worked as CTO at Tronc, who many know as Tribune Publishing. During this role, he was known for using digital assets to cause rapid growth.
Even earlier in his career he has impressive accolades, such as being Senior Vice President and General Manager of Digital Media at SeaChange International. He secured this position by creating Timeline Labs, a social media analytics company, that was later acquired by SeaChange International.
Malcom has also been parts of such start-ups as MediaPass, Xfire, and Groupon’s subsidiary in China. He’s made investments in well-known companies like Facebook and Zynga.
Before beginning his career, though, he earned degrees in Computer Science from both MIT and Stanford. He also speaks both Japanese and Mandarin.
Malcolm CasSelle is a success story worth monitoring in the technological industry. He has succeeded as both an entrepreneur and a business executive, and is well regarded in this community.