Fabletics is not like all those other athletic clothing brands. It is different for a few good reasons. First off, Fabletics offers trendy activewear at an affordable price, and that’s a big one. It also offers trendy and personalized options to their customers through its VIP personalized service. They even have new members take a Lifestyle Quiz to better get to know each and every one of their customers in order to give them exactly what they want.
Fabletics also used a reverse showroom technique to set up shop. Instead of opening a bunch if pop up stores right away, they took their time to get to know their clients and built relationships through local activities and events. This resulted in 30-50% of their customers being members and another 25% becoming members in store. Fabletics has also been able to avoid having customers shop around online and then buy their items cheaper elsewhere. No matter where their customers buy their clothes-online or in-store, all purchases count towards their shopping cart.
Fabletics is all about keeping workout wear convenient and affordable without sacrificing quality. Kate Hudson, the founder of Fabletics, wants to encourage everyone to get more healthy and has expanded her collections to range form XXS to 3X. She believes that if you have a cute outfit to look forward to it can be very motivating to get up nd get moving. Even though the size expansion in her brand was a lot of work, it was well worth all of the extra effort it took.
Hudson keeps an eye on what is moving and what is not as popular so she can keep what is selling available and pull what is not selling. This keeps her collections desirable and trendy. It also makes more room for what sells. The information that she collects from the Lifestyle Quizzes her newest members take are also very helpful to find what she needs to include in her collections. It also ensures that her customers get the best service and more personalized options possible when they shop her clothing collections.
Kate Hudson draws her inspiration form her mother, Goldie Hawn, and believes that it is important to take risks. She also encourages to live what you are really passionate about. Hudson believes that it is important to stay connected and to focus on the important things in ife since life is very short.